As health and fitness has moved more into the public consciousness a greater demand has grown in this type of modeling. For Nike, Adidas, and Columbia Sportswear makes it very noticeable here. Where once everyone exercised in baggy gray sweats, fitness attire continues to evolve and become more everyday wear. Add to this all of the fitness, health, and outdoor lifestyle magazines that are on the newsstands and you have a fast growing category for modeling.
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